To send product for review or not to.. that is always THE question for many small companies (& how to). While promotion is KEY, finding the best avenue (& most cost effective) is another job in itself.
Blogs are huge nowadays with reviews of your products and participating in a giveaway to put your product in the hands of someone in a whole new target area. Sites that represent your industry and are a resource for your target audience are the first websites to reach out too.
As a small, Mom-Owned business, I know from experience that reviews are beneficial and a cost-effective way to 'advertise' and get promoted. With the number of blogs out there today, its hard to know which one will give the best ROI. Bloggers and Editors have information and references, so ask for it. Whether you are reaching out to them or they have contacted you.
Reviews are a great opportunity to spread the word on your product and company and to get recognized by a new audience and potential customer.
In my opinion and talking with other companies, when approached for product, be selective, it's your time, product and money, so ask for stats, traffic, a referral of past reviewed companies, etc... It shouldn't be offensive to a blog/site when getting that request. Due to the market & economy, some sites/blogs will work with you on returning the product after it's been reveiwed so that you can 'maximize' your sample/review product and the promotion the review will give. Why not? they are getting the promotion as well with all your efforts to show off your review and links back to their site, etc...
Not only did I want to share my thoughts on product reviews, but I turned to one of the most well-respected Editors and M.O.Ms I know in my Children's Industry to help us understand the other side of 'how to get reviewed' and it's benefits.
If you haven't 'met' Nadia Carriere of Child Mode yet, you are missing out. She is a true M.O.M, managing family, life, a business and of course editing Child Mode and writing for successful, well-respected sites like Babble.com. When Nadia writes, people read!
M.O.M Nadia Carriere – Publisher/Founder of Child Mode
Here at Child Mode we strive to bring news on the latest trends for babies and children as well as new innovative products and travel destinations for families. Celebrity children tend to wear the “best of the best” and so from time to time we feature “Celebrity Baby Style” where we identify the labels worn by these mini fashionistas. Stay tuned for exciting celebrity mom exclusives!
If you have a new product to spread the word on, having it reviewed is a great way to help launch it.
Nadia was one of the first to review and test out our new KidsKreate Chalk Top Stepper and we couldnt have been happier to have her review it: KidsKreate: The New Writable & Erasable Step Stool From Kt Steppers
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