{tuesday tips} M.O.Mtested and Approved

I'd like to introduce you to Romy Taormina.

Romy (43 years old) is the Nausea Relief Chief/Co-Founder of Psi Bands (www.psibands.com). Mom-invented and patented Psi Bands are FDA-cleared, stylish acupressure wrist bands for the relief of nausea due to morning sickness, motion sickness/travel, chemotherapy, and anesthesia. She has taken an otherwise medicinal device and turned it into something both fashionable and functional for those who suffer from nausea. You may be familiar with Romy as she was featured this year on ABC's hit show Shark Tank (Episode 420- aired 3/1/13), as well as The Jeff Probst Show in a segment on "Miliion Dollar Mom Ideas" (aired 3/6/13).

Psi Bands earned a “strokes of genius pick” in the November 2010 issue of Entrepreneur, and an Oprah’s “O List" pick. The business has not only changed her life (i.e. She is now the primary bread winner of my family while her husband has assumed the role of stay-at-home dad), but Psi Bands has positively changed the lives of hundreds of thousands of people, relieving them of their nausea, a very debilitating medical condition.

Let's Chat with Romy:

What is your best advice to a budding entrepreneur? 

Running a business is like raising a child in that there are no books or resources out there that will completely prepare you for the experience. There are road maps, but until you have done it, you have not done it. And, no two experiences are alike. Because we can not live life fully prepared, we sometimes just have to jump in with two feet and take the plunge. Sometimes it’s best just NOT to know. So, my advice would be: if you have a great idea that has “legs” (you have researched the marketplace and determined that there is a need for your product/service), and have the resources, drive, and courage to turn that idea into a reality, then go for it!

What is a must-have site or resource all entrepreneurs should know and follow?

I have been a part of several groups of amazing mom-entreprenuers, all of which have been invaluable. Some of these groups were a result of competing and winning various awards and grants. The "winners" of these awards often band together to share insights and contacts. I strongly recommend the Huggies MomInspired Grant Program as well as American Express Count Me In programs. Two other resources that have inspired and supported me include Savor the Success and Tory Johnson's Spark & Hustle. The key to success in these groups is to practice "Give, Give, Get" which I picked up from Angela Jia Kim, the founder of Savor the Success. It means that you get back so much when you give advice and assistance freely. In keeping with that, I co-author a blog, Both Sides of the Retail Table, with a former Target buyer, Vanessa Ting, that gives tips on getting and keeping your product on retail store shelves. www.retailtable.com

Quote or Book 'to live by'

 "The only way to score is to take a shot." -- Wayne Gretzky

Follow along:

Background: Romy always knew she wanted to run her own business, but had no idea that months of debilitating nausea would lead her there! She discovered the positive effects of using acupressure wrist bands to alleviate her nausea after experiencing numerous months of terrible morning sickness during her two pregnancies. Dissatisfied with existing products on the market that she felt were drab and uncomfortable, Romy hatched the idea for Psi Bands, an FDA-cleared product that is both fashionable and functional for others who suffer from nausea.  The resulting patented Psi Bands come in five fun designs, and are uniquely adjustable at two areas, around the wrist like a watch and at the acupressure point for personalized comfort and fit. They are also waterproof (no more soggy wrist bands), reusable and affordable. With Psi Bands, those who suffer from the VERY common, yet debilitating condition of nausea can feel better – in style and comfort, without drugs! 

Successes: Psi Bands are available at more than 13,000 nationally recognized high-end drug, sporting goods and natural food stores, such as CVS/Pharmacy, Rite Aid, Babies "R" Us, Whole Foods, and REI, among many others. Psi Bands also are sold internationally in Canada, Australia, Turkey, Italy, South Korea, etc. In addition to the recent media exposure mentioned above, Psi Bands have enjoyed great exposure in publications such as SELF, Martha Stewart’s Body + Soul, Women's HealthUSA Today, Fit Pregnancy, and Psi Bands were featured on Good Morning America this past January as an example of a "mom-inspired product."  And, Romy/Psi Bands has been recognized by several leading organizations with the following honors: Travel Goods Association 2012 "Buzz Award"; Enterprising Woman of the Year (2012); Huggies MomInspired Grant winner (2011); Martha Stewart Dreamer into Doer (2010); Trailblazer from Wells Fargo and NAMBO, National Association of Women’s Business Owners (2009); and Make Mine a Million $ Business from Count Me In and American Express OPEN (2008).

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