Every month of the year has some kind of meaning. There are events throughout the month that we(collectively)celebrate nationally which can be great ideas for pitching your product. Put your creative hat's on for that 'special event' of the month making your product a marketable item for 'that something new pitch' you didn't even think of before.
There are many ways to be creative, don't get lost on the one thing you think your product is used or good for. This is the time to make your product more marketable on a monthly basis. So let's just take a look at August and what you should pitch, as of yesterday, because it is already July.
Some of the August National Events (courtesy of wikipedia):
With all these amazing opportunities to pitch, what events will you be pitching and promoting your product for?
First approach I would take is 'Back to School' Month and Kindergarten Month, don't know about you, but this is always a great shopping opportunity. For my steppers, they would be great gifts for the new Kindergartener. Teaches independence and get's them ready for their new Big Boy/Girl school. Plus having them personalized makes them all the more special for that most amazing year they are about to have!
Kt Steppers,llc and our story,featured product invented (so to speak) The 'Stepper'.
If you need more direction on pitching and marketing yourself here is a good 'go to guide' from eHow (http://www.ehow.com/how_2091269_pitch-story-media.html) on pitching your story to the media.
Remember to make it personal, direct and do your research on if they've covered this type of promotion in the years prior or this would be a 'new' introduction to 'your' mutual traget audience.
Good Luck and share with us what your thoughts are and if this marketing strategy and monthly pitch is working for you!
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